The number of google searches for “LinkedIn” has doubled over the last decade, and with more than 575 million registered users, you are most likely to find your next boss on LinkedIn than anywhere else!
It is estimated that you’ll find one of three professionals active on LinkedIn – so, if you have not given LinkedIn some of your time recently, you’re losing out!
With more than 20 million companies on LinkedIn, 35 million professionals secured their employment through one of their connections. By now, you are likely convinced that spending time on LinkedIn could be fruitful – so, here are some quick tips on how to get the most out of it!
What to expect
By the end of this article, you should be able to maximize your visibility whether it’s through your profile, content, or even your updates.
This means, you’ll appear more frequently in recruiters search results! You’ll also be recommended to other people who share similar interests and be more likely to pop up in their feed.
Profile visibility
When we think about profile visibility, the first question to ask is, who do you want to be visible to? Is it recruiters? Other peers within the same industries?
Regardless of who you’re targeting, your profile is divided into numerous sections. Your intro and background sections should guide anyone through a brief of who you are now, who you’ve been and who you’d would like to be. You’ll mention your previous responsibilities and achievements when writing about your past jobs. If you are looking for your next opportunity, your best bet is to mention keywords you think a recruiter would use while searching for the type of job you have in mind.
Your skills section should start with your top 3 skills because that is what pops up first when someone visits your profile – and definitely ensure that your profile updates visibility option is turned on.
Content visibility
Anyone who has ever marketed before will tell you the same thing, content is king! Whether you’re writing about your products and services, or even just an opinion, it is always imperative to have your targeted audience identified. What do they do? What are their interests? Which hashtags would they be following? Once you can answer those questions, you begin encountering the folks you’ve been looking for and you’ll be found by those you want to be visible to!
Add hashtags, add graphic illustrations, have people engage with your content, so their activity will pop up and spread amongst their connection’s feeds as well.
See you around!
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