Market Research Analyst

We are looking for a Market Research Analyst! Reach out if you are interested and feel free to refer friends/colleagues!

Type of Employment: Contract
Title: Market Research Analyst
Term: 6 months contract with extension
Location: Hybrid: Ottawa and / or any community hub local to the resource (Toronto, Montreal, Vancouver); 1X / month
Job ID number: C1293

Brief Description of Duties: 

The Junior Market Research Analyst Services will be responsible for developing and deploying measurement frameworks across the entire marketing, with a concentrated focus on demand generation to continuously enhance exporter marketing programs.  As an exceptional communicator, the candidate will leverage a consistent measurement framework to share program and customer insights to marketing leaders and team members to inform & enhance marketing performance across the full value stream (data, analysis, insight and action/recommendation). The candidate will manage the ROI framework for marketing, leveraging measures such as ROAS (return on Ad spend), CPA (cost per acquisition) and other metrics demonstrating the impact of marketing.  The successful candidate should have a strong drive for results while striving for quality improvement to impact business results and customer experience.

Primary Responsibilities: 

• Establishes analytical and measurement methodologies to continuously enhance marketing programs, customer engagement and experience with the overall goal of increasing impact of marketing and digital channels.
• Leads monitoring, analysis and evaluation of results of initiatives in order to recommend improvements and measure return on investment.
• Collects data from relevant systems using tools such as Denodo, PBI, SAS.
• Provides reporting via visually compelling PowerBI dashboards to provide insight and visibility to results.
• Provide consultation to Demand Generation team on marketing performance and conversion rates to help with data-driven decision making.
• Leverages tools to evaluate all aspects of digital marketing programs to influence future direction.
• Accelerates analytical marketing expertise as part of an integrated marketing model through sharing results, best practices, processes and internal capabilities.
• Incorporates other research, outside data and evaluation tools to build insight and story, augmenting analytical practice.

Top Skills Required:

• Proficiency in marketing & customer data extraction, measurement and presentation for marketing campaigns
• Confident communicator who will share expertise without prompting – takes ownership
• Understanding of business needs
• Power BI, understanding of SQL, Python or other commonly used data language